This week in class, we are talking about non-verbal communication, and the focus of this blog post is about non-verbal communication in advertising. The image below stood out to me for more than just the 'non-photoshopped' girl in her underwear. |
| Image from: < http://petapixel.com/2014/01/21/lingerie-campaign-aimed-young-girls-takes-stand-retouching/
> |
While the main idea for this advertisement is ‘natural you
is sexy’, there are other undertones to the entire campaign: what is actually
attractive is what is in the picture. This demographic is aimed at teenage
girls, in hopes that the ideals of more natural bodies will improve
self-esteem. However, this campaign is showing that you must still be somewhat
thin, fair(er) skinned, and have what society believes to be ‘beautiful’ in
order to be beautiful.
I believe that the happy, simple poses the models take are
also trying to help with the appeal of higher self-esteem, but there is no real
sense of self here, except in the color of the underwear. There is a total lack
of jewelry, the makeup is soft and natural with the photographic lighting, and
the underwear isn’t enough to make a fully bold statement of ‘this is it!’,
with the exception of the girls, in their natural bodies, laughing and smiling.
This tells me that Aeri is trying to sell underwear under the guise of
positivity, and while it’s nice to know that the girls haven’t been
photoshopped (their claim), it’s still not the exact body type of the girls we
see in school.
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